About
Playbuzz

Your Story.

Powered By Playbuzz.

Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz is a Disney-backed storytelling platform used by premium publishers and brands worldwide to author, distribute and monetize interactive stories that drive audience engagement.

The Playbuzz platform, and its real-time analytics tools, enable partners to engage users, boost reach, raise brand awareness, improve monetization capabilities, and optimize content for maximum social interaction. The Playbuzz network reaches hundreds of millions of users every month through its partners and through its owned and operated website, playbuzz.com.

 
adexchange
“Playbuzz Aims To Help Publishers Get Chatty
With Their Content
tc
“Playbuzz unveils a new editor for writing articles
chock full of interactive content
wsj
“Playbuzz Raises $35 Million To Grow Content Creation Platform
thedrum
“Why CNBC and Food Network UK are using
Playbuzz's new 'Video Snaps' embeds
business insider
“Playbuzz voted one of the 100 most exciting startups in NYC

Our Global Footprint

Playbuzz has offices around the globe, and partners with publishers, brands and agencies in
over 55 countries. Content powered by Playbuzz can be published in 40+ languages.
eric ditzian
Eric Ditzian News Director, MTV
“Our collaboration with Playbuzz has given fans a cool, easy, fun and versatile way to not only engage with our editorial coverage but also to share that content through their own social platforms. To date, we're already seeing phenomenal engagement with Playbuzz-powered content.“
james royer
James Royer Director of Digital Media Kansas City Chiefs
“The Playbuzz platform and support scores a touchdown for the Kansas City Chiefs and our fans. The Playbuzz platform helps us engage our fans with fun, shareable content that gets them even more excited for gameday and even helps us drive commerce. By working with Playbuzz, we’re seeing an increase in the amount of time our fans interact with our content, which is a great way to build long-term brand value.“
steve rayson
Steve Rayson Director, BuzzSumo
“Developing engaging content is a critical task for today's marketers and publishers. The Playbuzz platform makes it a breeze to create embeddable and interactive brand content. These guys are the masters at audience engagement.“
teddy mitrosilis
Teddy Mitrosilis Social Content, Development, Fox Sports
“It’s been terrific to see the popularity of the items we’ve created with Playbuzz, and how they’ve resonated so strongly so quickly with our sports-loving audience. The engagement has been great and has attracted a wide-array of fans who love to interact with our stories on the sports they love.“
niki larsen
Niki Larsen Director of Strategy, Hollywood.com
“As a destination website for all things Hollywood, it's important to us to always create fun, engaging content that is really for the fans, by the fans. Instead of pushing the news you can get anywhere, we try to act more like a friend to our fellow pop culture addicts, and our audience loves actively participating with and sharing the stories we create on Playbuzz. Thanks to Playbuzz, we're able to entertain and inform our readers in new and exciting ways.“
diego iraheta
Diego Iraheta Editor-in-Chief, HuffPost Brasil
“HuffPost Brasil is greatly pleased with the impact that Playbuzz’s innovative formats have had on the user engagement and share rates of our content. As journalists, our responsibility is to adapt our language and storytelling formats to current media-consumption habits. To this extent, Playbuzz is a very innovative platform, providing publishers with truly interactive tools.“
christian broughton
Christian Broughton Digital Editor, The Independent
“We love working with Playbuzz. It’s so easy for our editors to use, and delivers a great experience for readers on mobile and desktop. The Playbuzz team are incredibly useful too - we love setting them challenges and seeing what they can come up with. Most of all, when the platform and people are right, it means we can put everything into the content and not get distracted. That’s what makes it really work for us.“
a.j voelpel
A.J. Voelpel Digital Content Editor, Callaway Golf
“Social sharing is the name of the game these days in the content world and my company (Callaway Golf) has found that more of our followers and consumers are more apt to share content created on Playbuzz than most other platforms. Not only are we able to reach a massive audience organically through their website, but we see engagement spikes when we embed Playbuzz content on our site. We’re able to take more risks and develop edgier material than we ever have been in the past.“
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