Ford is one of the world’s leading auto brands. As part of the new Ford Focus launch campaign, the company was looking to increase brand awareness and create chatter around the new car model in the UK specifically. In addition, Ford wanted to reach first-time car buyers, and educate them regarding the updated model’s unique selling points.
The campaign exceeded its predetermined engagement target by 100% within the first couple of weeks. The campaign remained active for over four months, continuously driving user engagement amongst the chosen target audience, thanks to the personalized experience it provided.
In addition, the campaign allowed Ford to gather valuable insights regarding its prospective customers through their chosen quiz answers, which the car giant could then utilize for the brand’s future marketing initiatives.