Marca, a leading Spanish sports newspaper, wanted to increase engagement by giving readers a captivating content experience. Marca was looking to translate the energized, immersive feeling of a sports game, into the articles that were published on the site on a daily basis. The publisher was also looking to provide readers with in-depth articles that are both informative and entertaining, to cover major sporting events.
Using the Playbuzz authoring platform, Marca was able to easily create interactive content items in a variety of formats, based on specific topics.
Trivia items, for instance, were published prior to games in order to increase readers’ excitement, whereas post-game items allowed readers to share their views on players’ performance using Ranked Lists and Polls. Marca was also able to combine different formats within Story items, and provide in-depth coverage, examining different aspects of the topics in question.