Sky News published four visually-enriched articles using the Playbuzz platform’s “batch upload” feature to cover the Royal event. This feature solved a genuine issue for them as it allows writers to upload multiple images with a caption via the click, or drag, of a button. Making these image-led stories is much faster in Playbuzz than it is in their own CMS.
Sky News’ decision to use batch upload to create visual-first stories proved to be an extremely efficient way to produce quality content with limited time constraints. With an average dwell time of 3 minutes, these articles showcase that you don’t need to spend a lot of time authoring to produce engaging content that resonates with audiences.
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