Ever since we launched our monetization offering, we’ve aimed to uphold the highest standards of fraud protection, realizing that fraudulent traffic was, and still is, a problem plaguing the online advertising industry. Our top priority was to build trust amongst our clients and partners by letting them know they can rely on Playbuzz’s inventory.
Playbuzz partnered with White Ops to implement a combination of smart technologies in order to deliver safe ad solutions. This included utilizing their FraudSensor and MediaGuard products in order to add an extra layer of security. The use of both products enabled us to scan and protect 100% of our inventory.
Through the White Ops partnership, Playbuzz has been able to consistently maintain the percentage of bot traffic on its platform below 1%. This strategy has helped Playbuzz become a leading platform in the ecosystem, especially considering the industry’s average fraud rates of 10% for desktop display and 22% for desktop video*. White Ops’ affirmation helped open the doors to many more demand partners conversations and additional revenue sources.
White Ops is a cybersecurity company that protects businesses from automated threats: actions like ad fraud, account takeovers and fake engagement conducted by malicious bots. Even if a bot perfectly impersonates human behaviors, White Ops’ Human Verification technology is able to detect it with precision and confidence. This ability, combined with a unique “white hat” perspective on the cybercriminal mindset, has led White Ops to become a trusted partner to some of the most iconic companies on the web.