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Branded Content Leader

About the position

Playbuzz, a fast-paced, high growth, venture-backed start-up with 7 offices worldwide, is looking for a creative, ambitious, and experienced branded content leader, to join the Playbuzz content team, reporting to Playbuzz’s Chief of Storytelling. Based in NYC, this position offers a unique opportunity to be a leading member in building the creative strategy for Playbuzz’s sponsored content operations, working with global brands on the creation of highly engaging sponsored content.


Primary Responsibilities Include:

  • Lead Playbuzz branded content campaigns from the creative side
  • Act as main point of contact for Playbuzz global sponsored content authors and freelancers
  • Suggest unique new ways to respond to campaigns and RFPs using the Playbuzz platform
  • Provide hands-on support with content authoring and ideation
  • Communicate creative concepts to Playbuzz’s sales team, design team, and to media agencies and clients
  • Identify relevant trends in content and advertising
  • Work with Playbuzz’s product team to come up with new features for branded content creation
  • Create monthly reports of Playbuzz’s branded content performance
  • Ability to perform in a fast-paced, start-up environment, think quickly, strategically and creatively to meet short deadlines
  • 4+ years experience in a leading creative role in branded content for a major online U.S publisher or digital media agency
  • Experience working directly with leading global brands and agencies
  • Passion and experience creating engaging digital content with proven results
  • An understanding of how to balance the importance of creating engaging content that people love, with the need to reach campaign goals and match brand guidelines
  • Ability to take ownership of projects and bring them to the finish line
  • Strong management skills
  • Excellent writing, editing, presentation and verbal communication skills
  • Experience working with global markets: a plus

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