Branded Content Writer, UK market

About the position


Playbuzz, a fast-paced, high growth, venture-backed start-up with 7 offices worldwide, is looking for a creative, ambitious, and experienced branded content expert, to join the Playbuzz content team. Based in London, this position offers a unique opportunity to be a leader in building the creative strategy for Playbuzz’s sponsored content operations in the UK, working with the biggest brands and media agencies on the creation of highly engaging sponsored content.

 Responsibilities Include:

  • Lead Playbuzz UK branded content campaigns from the creative side, constantly searching for new and exciting ways to make branded stories meaningful and engaging.
  • Suggest unique new ways to respond to campaigns and RFPs using the Playbuzz platform.
  • Provide hands-on content authoring and ideation for campaigns and briefs, manage freelance authors as needed.
  • Communicate creative concepts to Playbuzz’s sales team, design team, and to media agencies and clients.
  • Understand client’s needs – read brand books and briefs, perform market research. Identify relevant trends in local and global content and advertising.
  • Align with Playbuzz’s global branded content strategy, learn to convert it in the best way to match the needs and voice of the UK market.
  • Create monthly reports of Playbuzz’s UK branded content performance, optimize to improve results.

Qualifications Include:

  • Ability to perform in a fast-paced, start-up environment, think quickly, strategically and creatively to meet very short deadlines.
  • 3+ years experience in a leading creative role in branded content for a major UK publisher or digital media agency.
  • Experience working with leading UK and global brands.
  • Familiarity with leading UK publishers and the UK media market.
  • Passion and experience creating engaging digital content with proven results.
  • Ability to research and create exciting content in any given topic for any brand – be it a leading car manufacturer, new pension fund, popular supermarket chain, or hot fashion retailer.
  • An understanding of how to balance the importance of creating engaging content that people love, with the need to reach campaign goals and match brand guidelines.
  • Self-starter, ability to take ownership of projects and bring them to the finish line.
  • Excellent writing, editing, presentation and verbal communication skills.
  • Experience working in a global environment, with global offices and clients – advantage.

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