Tel Aviv, Israel Back to All Jobs

Email Marketing Manager

About the position


Playbuzz, the world’s largest engaging-content creation platform, is looking for a rockstar Email Marketing Manager to lead the company’s email marketing campaigns and marketing automation efforts. Our Email Marketing Manager will utilize our email marketing platform (Marketo) to build, test and deploy email campaigns by creating automated, personalized and transactional campaigns to drive engagement, setting up A/B tests on a regular basis, QA’ing email campaigns to ensure quality, monitoring deliverability, following up on results and generating reports to key stakeholders.

WHAT YOU’LL BE DOING

Working within our Business Operation and Growth team, you will serve as a key player in partnering with cross-functional stakeholders to define, create, and execute email marketing campaigns, product rollouts, lifecycle emails and retention/reactivation programs. You will lead end-to-end delivery, coordinating with marketing, product, business, creative, data and technical resources. You’ll strive to ensure our programs meet or exceed KPIs. You’ll also develop and perform detailed post-email analysis to identify improvements and actions to continuously drive performance.




Responsibilities:

  • Lead the planning and execution efforts for daily marketing emails. Partner with teams to create email messaging, templates, landing pages, creative, copy and campaign funnel
  • Ensure all emails meet business objectives and requirements and open rate, click-through rate, conversion rate and company’s KPIs
  • Develop roadmaps for growing email marketing programs to drive acquisition, retention and growth
  • Conduct QA for all aspects of email communications including links, content, landing page content and subject line
  • Present and communicate results and recommendations to key stakeholders
  • Create and utilize email reporting dashboards analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to the email program
  • Contribute to the overall success of the email marketing program by staying on top of email marketing channel best practices, trends, innovative ideas, strategies, and industry standards. Maintain best practices and operating principles for driving email delivery, open, click-through and conversion rates
  • Create, format, and modify emails using HTML by working with developers

Requirements:

  • Bachelor’s Degree in Marketing, Business, Communication, Computer Science or any other related area of study
  • Minimum of 2 years Email Marketing experience using enterprise email service provider tools like Marketo (specific Marketo experience preferred)
  • Experience planning and executing behavioral-based or trigger-based email campaigns required
  • Experienced using web analytics such as Google Analytics, Mixpanel, KISSmetrics or an equivalent tool
  • Innovative, solid critical thinker with business-creative capabilities combined with a strong analytical and numbers-orientated approach to metrics
  • Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
  • Excellent verbal and written communication skills in Hebrew and English, impeccable organizational and time management skills
  • Ability to motivate people and instill ownership, reliability, teamwork, and commitment
  • People person with a “can-do” mindset approach. A passionate and driven individual with a great attitude towards work and people




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