Cheddar weekly news roundup featuring Playbuzz

Shachar Orren, Chief Storyteller, provides insights on how top publishers are using engaging tools to cover major news events.
April 19, 2017

How to market your brand using interactive native content

Jane Loring, VP of European Partnerships, comments on how to use interactive content to stand out and tell a story.
April 18, 2017

How Knorr's 'Love at first taste' bonded the brand with millennials

Playbuzz's branded content campaign helped reframe Knorr to attract a new global audience of discerning young foodies.
April 14, 2017

As Facebook continues to innovate with video, here's how it can make life better for publishers

Playbuzz’s Managing Director of Europe, Daniel Fisher, comments on how Facebook can work together with publishers when it comes to innovative video tools.
April 12, 2017

4 Lessons Content Marketers Can Learn from Snapchat

Shachar Orren, Chief Storyteller, provides insights on how content marketers can utilize Snapchat to engage with their audience.
April 6, 2017

Long-Form Isn’t Dead: Here’s Why

Neal Sinno, GM of North American Operations, comments on the state of long-form content in the publishing world.
April 5, 2017

Succeed as a Woman in Technology? This Girl Can.

Jane Loring, VP of European Partnerships, comments on the importance of promoting and mentoring women in tech.
March 8, 2017

The NYT admits print is dead, but we can still make people read again

Playbuzz’s Co-Founder & CEO, Shaul Olmert, comments on The NYT 2020 Report, with key takeaways for publishers and brands.
March 6, 2017

Right on the Money: Branded Content for Financial Services

Playbuzz’s Managing Director of Europe, Daniel Fisher, discusses the the unique nature of branded content campaigns created for the financial services vertical.
February 27, 2017

Chatbots in Asia: these days, everyone’s getting chatty

Playbuzz’s Co-Founder & CEO, Shaul Olmert, predicts what’s to come with chatbots, specifically as it relates to the publishing and advertising industry.
February 7, 2017

Is Facebook Really ‘Connecting the World’?

Playbuzz’s Managing Director of Europe, Daniel Fisher, comments on Facebook’s earnings announcement and the social platform’s focus on video.
February 6, 2017

Super Bowl 51: The Mobile Advertising Opportunity

Playbuzz’s Vice President of Content, Shachar Orren, discusses how off-screen, interactive content can keep Game Day viewers engaged without breaking the bank.
February 2, 2017

How creative is putting the passion back into brand content

Playbuzz’s Vice President of Content, Shachar Orren, on how to achieve branded content at scale, using tools that do not require excessive resources.
February 2, 2017

The Super Bowl is Boring

Playbuzz’s Vice President of Content, Shachar Orren, notes why the short attention span of Game Day viewers can benefit publishers and advertisers with smaller budgets.
January 27, 2017

Reuters Journalism, Media & Technology Trends & Predictions Report 2017

Playbuzz’s VP of European Brand Partnerships, Jane Loring, comments on the importance of native advertising for both brands and publishers.
January 24, 2017

Playbuzz on Putting Power Back Into the Hands of Publishers

Playbuzz’s Head of US Strategic & Brand Partnerships, Maria Casey, shares the company’s vision for the publishing industry.
January 23, 2017

Why Publishers Should be Making the Move to Native Advertising

Playbuzz’s UK Managing Director, Daniel Fisher, discusses branded content, native advertising and engaging audiences in 2017.
January 20, 2017

Why Virtual Reality Is Not the Answer

Playbuzz’s Co-Founder & CEO, Shaul Olmert, explains why the next technology that will revolutionize media consumption is not virtual reality.
January 18, 2017

Ad Blocking Is Not the Problem, It’s the Symptom

Playbuzz’s Managing Director of Europe, Daniel Fisher, offers a different perspective to the burning topic of ad blocking.
January 17, 2017

Make Them Feel Special: Why Interactive Content is the Future of Personalization

Playbuzz’s Vice President of Brand Partnerships, Noam Korin, discusses the advantages of interactive formats in creating a personalized experience for consumers.
January 17, 2017

How to Create Branded Content That Converts

Playbuzz’s Vice President of Brand Partnerships, Noam Korin, discusses the challenge of creating native content that feels editorial and generates business.
January 16, 2017

How Your Content Strategy Can Increase Your Social Footprint

Playbuzz’s Vice President of Brand Partnerships, Noam Korin, details why brands should be investing in their sponsored content strategy.
December 21, 2016

100 Of The Most Exciting Startups in New York City

Playbuzz is voted one of the most exciting startups in NYC for its efforts to reinvent storytelling worldwide.
December 11, 2016

Traditional Journalism is Dying: Why the Publishing Industry Must Adapt to Survive

Playbuzz's Co-Founder & CEO, Shaul Olmert, discusses the need for publishers to adopt interactive content methods to survive in an era of content fatigue.
December 2, 2016

Pepper Is Teaming Up With Playbuzz To Make Mobile Banking Fun

New mobile bank Pepper launches a collaboration on millennial banking with Playbuzz.
December 2, 2016

Playbuzz Wins Best Brand Platform & Best Publishing Platform at Digiday’s Europe Awards

Playbuzz won two Digiday awards for global adoption of the Playbuzz platform by publishers for editorial use, and for a sponsored content campaign with Knorr.
December 1, 2016

Playbuzz Appoints New European Head of Brand Partnerships

Jane Loring joins the Playbuzz UK team with plans to deliver premium, scalable content solutions to brands and agencies in the region.
December 1, 2016

Let These Publishers Help Determine How You Vote Today (and No … This Isn’t [All] About Polls)

Playbuzz’s Vice President of Global Markets provides standout Election 2016 content examples to help voters determine who they are putting on the ticket.
November 8, 2016

Latin America and Asia are the international markets poised to move programmatic forward

Playbuzz’s General Manager of North American operations discusses the ad opportunities abroad at The Drum’s Ad:Tech New York event.
November 4, 2016

Are Google and Facebook over-policing the Internet?

Playbuzz's Co-Founder and CEO, Shaul Olmert, notes the importance of going beyond impressions and views when creating both editorial and native ad content.
October 31, 2016

How Disney Aims To Expand Its (Gargantuan) Reach With Its Accelerator Program

Fast Company highlights how Disney is investing in companies, such as Playbuzz, that have a hand in contributing to the entertainment giant’s future.
October 19, 2016

Watch the Disney Accelerator Demo Day here

TechCrunch covers Disney’s Accelerator Demo Day 2016, showcasing how companies like Playbuzz are working with Walt Disney Co. to pilot projects together.
October 13, 2016

Yossi Vardi: ‘These are very exciting times’

Playbuzz Co-Founder and CEO, Shaul Olmert, and Israeli tech veteran Yossi Vardi, talk to Charlie Crowe at Dmexco2016 about Playbuzz and the future of tech.
September 23, 2016

Dmexco 2016: Revenge, Rivalry and Virtual Reality

Campaign UK speaks with Playbuzz Co-Founder and CEO, Shaul Olmert, on the chatbot trend and users’ desire to type less, not more.
September 22, 2016

Unilever Brand Knorr Adds A Dash Of Native To Its Media Mix

AdExchanger highlights Playbuzz’s interactive, branded content campaign for Knorr and how it resulted in “a positive uptick in brand awareness.”
September 19, 2016

Dmexco 2016 – Noam Korin, Playbuzz

Playbuzz's Vice President of Brand Partnerships, Noam Korin, talks about Israel’s startup scene, Disney’s investment and sponsored content campaigns.
September 19, 2016

These Publishers Took Home Gold at Rio 2016

Playbuzz’s Vice President of Content, Shachar Orren, highlights the most unique, and interactive, editorial and branded content from the The Games.
August 22, 2016

6 Companies That Are Setting the Bar in Native Advertising

The Playbuzz “branded content at scale” approach, which focuses on interactivity, was included in this native ad roundup.
August 9, 2016

Publishers: It’s Time to Make the Internet Great Again

Playbuzz's Co-Founder & CEO, Shaul Olmert, on how crucial it is for publishers to learn the new art of contemporary storytelling.
August 9, 2016

3 Traffic-Driving Content Hacks for Publishers and Brands

Playbuzz's Head of Content, UK, Jo Barrow, provides suggestions on how to build out your content channel in order to achieve more traffic.
August 8, 2016

Facebook Stands Up To Clickbait, Day 2: The Media Responds

AdAge spoke to media founders and CEOs, including Playbuzz’s Shaul Olmert, on Facebook’s clickbait announcement and what it means for publishers.
August 5, 2016

Playbuzz Launches an Analytics Product to Help Publishers Create Viral Content

TechCrunch covers the launch of Impact, Playbuzz’s data and analytics platform that enables publishers to optimize their content in order to increase engagement.
August 5, 2016

How the Presidential Race is Embracing Interactive Content

Playbuzz’s Vice President of Content, Shachar Orren, comments on how interactive formats are helping Presidential candidates interact with their audience.
August 4, 2016

Why CNBC and Food Network UK are Using Playbuzz’s New ‘Video Snaps’ Embeds

How TV networks are taking their programming online with Video Snaps by Playbuzz.
August 3, 2016

3 Crucial Tips for Running a Startup

Playbuzz's Co-Founder & Chief Product Officer, Tom Pachys, shares tips and insights for how startups can grow, scale and thrive.
August 3, 2016

Here are the 9 New Startups in the 2016 Disney Accelerator

Playbuzz was named as one of 9 new startups to participate in Disney’s 2016 accelerator program.
July 12, 2016

Walt Disney Co. Reveals 9 new startups in the Disney Accelerator Spanning Robotics, Cinematic VR and AI

Playbuzz joined other tech companies selected for the 2016 Disney accelerator program.
July 11, 2016

Playbuzz Co-Founder On How To Make Viral Content Educational

Playbuzz's Co-Founder & CEO, Shaul Olmert joined Cheddar TV to discuss interactive content and sponsored ad campaigns.
July 7, 2016

How Publishers Created Interactive Content Around Brexit

Jo Barrow, Head of Content at Playbuzz UK, on the strength of interactive storytelling tools and how publishers utilized them in reporting on Brexit.
June 28, 2016

What’s The Content Of The Selfie Generation

Playbuzz’s Co-Founder and CEO, Shaul Olmert, on how to deliver content that is engaging, personal and interactive.
June 8, 2016

Playbuzz Named one of Marketing Week’s Top 100 Disruptive Brands of 2016

Playbuzz is named one of Marketing Week’s 100 most disruptive brands of 2016.
May 26, 2016

Why The Debate Over Short-form vs. Long-form Content Is Irrelevant

Playbuzz’s Co-Founder & Chief Product Officer, Tom Pachys, on the importance of digestible, smart-form interactive editorial content, that is backed by data.
May 25, 2016

Playbuzz: The Way We Consume Information Has Changed

Playbuzz’s Co-Founder and CEO, Shaul Olmert, discusses the future of content-sharing and media consumption.
November 30, 2015

Playbuzz Aims To Help Publishers Get Chatty With Their Content

Convo by Playbuzz is being used by a variety of publishers to tell their stories in a familiar, text-like manner.
May 3, 2016

Guest Post: The Red Dot That Broke The Internet

Playbuzz’s Vice President of Content, Shachar Orren, on how a simple red dot can be used by publishers to drive traffic and engagement.
April 19, 2016

2 Key Traits of Content That ‘Breaks the Internet’

Playbuzz’s Vice President of Content, Shachar Orren, on why interactive content is so popular among online media consumers.
April 19, 2016

Red Dot ‘Eye Test’ Prompts an Internet Uproar

ABC covers the Red Dot item powered by Playbuzz, and why content such as this is popular amongst publishers.
April 7, 2016
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Disney, Saban Invest in Content-Platform Maker Playbuzz

The Wall Street Journal covers the $15M strategic investment in Playbuzz, led by Disney and Saban Ventures.
March 31, 2016

Saban, Disney invest in digital content firm Playbuzz

Reuters covers the $15M strategic investment in Playbuzz, led by Disney and Saban Ventures.
March 31, 2016

Playbuzz, Once Thought of as BuzzFeed ‘Clone,’ Raises $15M From Backers Including Disney

AdAge covers news of the $15M investment in Playbuzz, along with the company’s shift to B2B.
March 31, 2016

Viral publisher Playbuzz just raised $15 million from investors including Disney

Business Insider notes how Playbuzz intends to utilize its $15M investment.
March 31, 2016

Playbuzz Taps Walt Disney For $15 Million Strategic Investment

AdExchanger speaks with Playbuzz Co-Founder & CEO, Shaul Olmert, regarding the company’s focus on sponsored content.
March 31, 2016

Playbuzz scores $15 million in funding for sponsored social content

VentureBeat covers Playbuzz’s format offerings and the company’s focus on enabling publishers and brands to create engaging content.
March 31, 2016

Disney Invests in Viral-Content Startup Playbuzz as Part of $15 Million Round

Variety covers Disney’s investment in Playbuzz and how engaging content is the key to media consumption.
March 31, 2016

Disney leads £10m investment in Playbuzz

The Telegraph covered the $15M investment in Playbuzz, highlighting the company’s global reach with worldwide clients.
March 31, 2016

Playbuzz Raises $15M To Grow Sponsored Content Business

MediaPost emphasizes Playbuzz’s transition into being a publisher-focused platform via their coverage of the $15M strategic investment in the company.
April 1, 2016

Playbuzz Makes It Easier To Skip The Boring Parts With Video Snaps

Video Snaps, a shareable, easy-to-use video tool, enables publishers to create engaging video content to complement their editorial.
March 8, 2016

The Secret of Playbuzz, The Most Shared Site On Facebook In Recent Years

Playbuzz’s Co-Founder and CEO, Shaul Olmert on the importance of catering content to today's Social Media generation.
March 2, 2016

3 Social Content Snafus To Avoid When Engaging With Hispanic Millennials

Ori Hofnung, GM of Playbuzz LATAM, comments on how to create content for Hispanic millennials.
February 22, 2016

Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

Playbuzz’s Vice President of Content, Shachar Orren, comments on how publishers can capture their audience's attention leading up to the Super Bowl.
February 4, 2016

How to Make your Super Bowl Social a Touchdown without Spending a Dime

Playbuzz’s Vice President of Content, Shachar Orren, on how to generate game-day buzz during the Super Bowl.
February 3, 2016

Content is King

Playbuzz’s Co-Founder and CEO, Shaul Olmert's comments on digital content during the DLD conference in Munich.
February 1, 2016

New Year’s Resolution for Publishers: Rethink Your Social Content Strategy

Playbuzz's Co-Founder and CEO, Shaul Olmert, on the top 5 New Year’s content resolutions.
December 31, 2016

The 100 Most Influential People in Israeli Hi-Tech in 2015

Playbuzz’s Co-Founder & CEO, Shaul Olmert, was named one of Geektime’s most influential people in Israeli high-tech.
December 21, 2015

FICOD15 – Existe un lector llamado Millennial?

El Director de desarrollo de los negocios para América Latina y España, Ori Hofnung, estuvo presente y hablo en la conferencia digital mas grande de España (Ficod) acerca del tema: ¿existe un lector llamado Millennial?
December 4, 2015

The Top 5 Facebook Holiday Content Ideas

Playbuzz Co-Founder and CEO, Shaul Olmert, shares tips on how publishers can optimize user engagement this holiday season.
December 3, 2015

Exclusive: Playbuzz Introduces New ‘Countdown’ Format, Fox Sports Becomes First to Use

The Drum covers the launch of Playbuzz’s latest format, Countdown, and how such formats are important to TV networks.
December 1, 2015

Online Advertising Needs to Die: The Many Upsides of Ad Blocking

Playbuzz Co-Founder and CEO, Shaul Olmert, touts the upsides of ad blocking, including better ads.
November 25, 2015

How to Boost Holiday Media without Overindulging in Redundant Ads

Playbuzz's Vice President of Content, Shachar Orren, discusses the importance of producing engaging content during the holiday season.
November 25, 2015

Guest Post: Diverse Content Is Key To Retaining Readers On Social Media

Playbuzz's Co-Founder and CEO, Shaul Olmert, discusses the impact of mobile and social media on the publishing industry.
September 9, 2016

How Playbuzz is helping TV networks build anticipation around major programming

Playbuzz is the latest social content platform enabling TV networks to build buzz around their shows in a big way.
October 14, 2015

How to Create a Viral Buzz

Playbuzz Co-Founder and CEO Shaul Olmert, speaks to Bloomberg’s about why Playbuzz has proven to be irresistible.
September 30, 2015

Country Outfitter Boosts Attention By 250% Using Playful Content

Brands and retailers also can craft their own compelling, social content in order to boost engagement and sales.
August 17, 2015

Europe’s hottest startups 2015: Tel Aviv

Tel Aviv is where the money is. The startup nation became the exit nation in 2014, with Israeli tech sales and IPOs hitting $15 billion.
August 5, 2015

Playbuzz is Now Officially WordPress.com VIP Client, and along comes the New Plugin

Playbuzz is now one amongst WordPress VIP's Clients, home to top media companies, sports leagues and Fortune 500 companies.
August 5, 2015

How Playbuzz’s quizzes made it Facebook’s most viral app

Playbuzz is conquering Facebook with shareable quizzes such as “What is Your Spirit Emoji?"
May 11, 2015

How Israel’s Hot Startup Scene Is Fostering Several Unicorns

These are some of the hottest startups in Israel that are creating some of the fastest-growing companies on the planet.
July 27, 2015
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Are Playbuzz Flip Cards a Listicle Killer?

“Flipping” could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format.
July 24, 2015

What Playbuzz Can Teach You About Creating Viral Quizzes

Learn how your company can leverage the inherent virality of quizzes to gain brand awareness.
June 18, 2015

How Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of Launching

What is Playbuzz, and how did it become successful enough to surpass BuzzFeed and Huffington Post in Facebook shares?
March 4, 2015

Meet Playbuzz, the Platform Leveling the Content-Creation Playing Field

The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.
July 8, 2015

Facebook Instant Articles and the Future of Content, With Playbuzz CEO Shaul Olmert

Facebook recently launched a new service called Instant Articles, which allows publishers to create content that stays native to the social media platform.
May 28, 2015

Facebook’s Relationship Status with Publishers

Playbuzz's Co-Founder and CEO, Shaul Olmert, describes how consumers’ desire for engaging content will define the relationship between publishers and Facebook.
May 5, 2016

Viral King Playbuzz Is Rolling Out Native Advertising. Will Brands Bite?

Playbuzz is one of the most well-trafficked sites on the web, and now they’re letting brands in on the action.
April 1, 2015

Playbuzz Rides Quizzes and Lists to $16 Million in Financing

A partner at the VC fund 83North, said that his firm had been drawn to Playbuzz because it provided a means for any website to attract readers.
March 18, 2015

Playbuzz, the Israeli startup crushing all other publishers on Facebook, just raised $16 million

Playbuzz, the most shared website on Facebook according to NewsWhip, announced Wednesday it has raised a $16 million funding round.
March 18, 2015

Most Shared Pub On Facebook, Playbuzz, Raises $16 Million

Playbuzz, the user-generated quiz and article site, has raised $16 million in Series B financing, bringing its total funding to almost $20 million.
March 18, 2015

How Playbuzz out-BuzzFeeds BuzzFeed

At a time when publishers and platforms can’t seem to swim in their own lanes, Playbuzz is a notable exception.
March 17, 2015

Facebook’s Most-Shared Publisher to Start Paying Its Quiz Makers

Playbuzz’s user-generated posts account for 98% of its content.
February 25, 2015

6 Ways to Make Your Content Go Viral

Imagine if you could build a website that would beat the top publishers at their own game within 10 months of launching.
February 18, 2015

4 Slick Ways to Expand Your Digital Branding Strategy

Augment your online marketing strategy by tapping these tools: YouTube, BuzzFeed, Playbuzz and Udemy.
February 3, 2015

Meet Playbuzz, the Israeli clickbait farm that just beat Buzzfeed — and is coming for you next

Playbuzz has been around since 2012 but it didn’t land on most people’s radars until NewsWhip's recent monthly report.
October 9, 2014

A 10-Month-Old Website Is Beating BuzzFeed at Its Own Game

It’s hard not to notice the similarities between BuzzFeed and Playbuzz, the Israeli viral media platform that has shot to near the top of Facebook’s most-shared publishers.
October 9, 2014

The Israeli Quiz Factory That’s Outbuzzing BuzzFeed on Facebook

NewsWhip, a business that tracks content on social networks, published its monthly analysis of the top publishers on Facebook.
October 9, 2014

A BuzzFeed Clone Founded 10 Months Ago Is Crushing Other Websites On Facebook — Including BuzzFeed

You may not have heard about Playbuzz, but don’t be surprised if you see it pop up in your Facebook Newsfeed sometime soon.
October 10, 2014

A Son Of Israel’s Ex-Prime Minister Created A BuzzFeed Clone, And It’s Already Become Gigantic On Facebook

If Playbuzz’s name doesn’t already conjure up the quizzes and shareable content associated with BuzzFeed, just take a look at the websites’ front pages.
July 11, 2014

What Kind Of Quiz Are You? 5 Ways That Playbuzz Out-Muscled BuzzFeed In The Social Content Sensation Of The Year

You’ve probably had a Playbuzz experience already, or at least seen your friends posting breathless results with multiple exclamation marks.
October 14, 2014

Israeli Company Ranks Second for Most Shared Links on Facebook

Israeli start-up Playbuzz racked up the second most shared links on Facebook in the month of September, according to a new report by NewsWhip.
October 15, 2014

How Playbuzz Went Viral

Viral site Playbuzz were the talking point of our September Facebook rankings. We talked to their Chief Content Officer about the company.
October 10, 2016

Is Playbuzz the next Buzzfeed?

You may not have heard of tech entrepreneur Shaul Olmert, but his two-year-old website is now the 29th most popular website in America.
August 5, 2014

How to build a viral publishing clone in just six months

Publishing used to be a grind, slowly and incrementally building audience month after month, year after year. Not so in the age of Facebook shares.
June 30, 2014

BuzzFeed knock-off “Playbuzz” has added 53M visitors since February. But can it last?

Business Insider reported last week that BuzzFeed –the online viral juggernaut—appeared to be “tanking” in terms of its Facebook traffic.
June 19, 2014
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Playbuzz Takes a Page (View) Out of BuzzFeed’s Playbook

A small start-up founded by the son a former Israeli prime minister is climbing the online news pop charts.
July 8, 2014

Here’s a poll: What could Israeli quiz making platform Playbuzz do with $3M?

Tel Aviv quiz-making platform Playbuzz on June 16 announced that it raised $3 million in Series A funding led by Carmel Ventures’ general partner Daniel Cohen.
June 16, 2016